Wireless Speed, Device Portability Key for Consumers: Deloitte
The survey revealed that of all mobile devices, tablets have the fastest growth of ownership, increasing 48 percent since 2012.Nearly two-thirds of consumers in the United States report that they most often connect their smartphones to WiFi networks as opposed to a mobile network when using the Internet, according to Deloitte’s third edition Global Mobile Consumer Survey (GMCS). In addition, the survey indicated that consumers who have already adopted 4G are actually more likely to seek out faster WiFi alternatives when they need better speed and performance and are conscious about the cost of their mobile data plan (by an 11 percent margin over their non-4G counterparts). "What drives mobility and enables everything in the ecosystem is ultimately the wireless network," Craig Wigginton, vice chairman and U.S. telecommunications sector leader for Deloitte, said in a statement. "As consumers become more comfortable moving between types of networks, we anticipate a peaceful co-existence between WiFi and 4G to support all types of activities, be it for work, play or new types of social interactions." Similarly, U.S. consumers also reported a willingness to spend more to get faster speeds, with 41 percent of respondents indicating that they would be willing to pay more for substantially faster speeds, with nearly 10 percent willing to pay up to $30 on top of their current rates.
The survey revealed that of all mobile devices, tablets have the fastest growth of ownership, increasing 48 percent since 2012. From a demographic standpoint, growth is greatest among those ages 25-34 with 74 percent year-over-year growth, and the second largest growth is with those ages 55 and older (45 percent year-over-year growth).