Apple, Dropbox, Google Battle for Cloud Storage Market Share
The cloud-based storage market still has a way to go in terms of marketing and membership, a Strategy Analytics survey found.Apple's iCloud is the most used data storage service, followed by Dropbox and Amazon's Cloud Drive, according to market research firm Strategy Analytics. In a recent study of nearly 2,300 connected Americans, Strategy Analytics found that more than one-quarter of respondents (27 percent) have used iCloud, followed by 17 percent for Dropbox, 15 percent for Amazon Cloud Drive and 10 percent for Google Play. The report also revealed that cloud storage is overwhelmingly dominated by music, with about 90 percent of Apple, Amazon and Google cloud users storing music in the cloud. Even Dropbox, which the report noted lacks an associated content ecosystem, sees around 45 percent of its users storing music files. "The cloud's role in the race to win over consumers' digital-media libraries has evolved from a value-added service for digital-content purchases to a feature-rich and increasingly device-agnostic digital locker for music and movies,” Ed Barton, Strategy Analytics' director of digital media, said in a statement. “Dropbox being used by one in six Americans shows that an integrated content storefront isn't essential to build a large user base; however, we expect competition to intensify sharply over the coming years."
The cloud-based storage market still has a way to go in terms of marketing and membership, although the survey results suggest more Americans are waking up to the benefits of these platforms. While 55 percent of connected Americans have never used a cloud-storage service, among consumers who have used one, one-third (33 percent) had done so in the last week.