To help midmarket companies tap big data's potential, Connotate Inc., a provider of solutions that help small and midsize businesses (SMBs) monitor and collect data and content from the Web, announced a partnership with Information Evolution Inc.
IEI customers can keep their databases updated with information from Web sources leveraging Connotate's Agent Community data extraction and monitoring solution and IEI's services team.
IEI is working with Connotate to build, execute and maintain the information-gathering process, which includes the delivery of ready-to-use data sets in an agreed-upon format. The company said data set options are endless and can be delivered in a variety of formats, including XML, Excel and email.
"The SMB market has the same amount of pressure to deliver high-quality products to their clientele with a fraction of the resources of larger companies," IEI president Matt Manning said. "This partnership helps round out our suite of offerings that take the burden of monitoring and extracting Web information from our clients so they can better allocate their resources. Innovative small firms can now level the playing field by using Connotate's world-class solution to keep their data updated in real time just like the multinational players they are competing against."
In one case, IEI helped automate custom data collection feeds from 4,000 Web sources in 30 days for executive-profile generation. The customer needed to collect detailed information on corporate executives with a higher accuracy rate than previous manual efforts could provide. With the data feeds that IEI set up using Connotate's solution, this data can now be monitored for any changes and collected. The company said this allows the customer to provide the most timely and accurate information on the set of corporate executives they monitor.
"Big data solutions are moving from novelty to necessity and the SMB community should not be deprived of the business insights and competitive advantages their larger competitors are privy to," said Matt Jacobson, senior vice president of channels and operations for Connotate. "IEI makes for an excellent addition to Connotate's innovative partner network. The channel is slated to be a major area of growth and strategic focus for Connotate this year, and we are excited to enlist a cutting-edge company who shares the philosophy that big data benefits companies of all shapes and sizes."