Dell, EMC's New Corporate Brand: Dell Technologies
Also at EMC World, EMC unveils a new midrange all-flash storage system, Unity, that holds 80TB of content and will cost less than $20,000.LAS VEGAS—Day 1 of EMC World is always one of the newsiest days of the year in the data storage business, and May 2 at the Sands Expo Center here was no different from years gone by. Next year's will be a change, however, because it will be called Dell EMC World, combining the parent company's smaller Austin, Texas-based conference with EMC's larger event. About 10,000 attendees are here this week; the conference closes May 5. EMC, the world's largest storage provider in the midst of an acquisition by Dell that probably won't close until October due to some red tape (pun intended) involving the Chinese government, made a series of new-product announcements, including an important one about an all-flash array for midrange-type companies. New products aside for the moment, at least the corporate branding for combining two of the world's largest and most successful IT companies has been worked out ahead of time.
Dell Wanted a 'Family' Name
--Support for file, block and VVols;
--Snapshots and remote sync/async replication;
--Native, controller-based encryption;
--New scalable file-system for transactional and traditional file use cases;
--VMware VASA 2.0, VAAI, VVols, VMware-aware Integration;
--Complete REST-API for automation and DevOps use cases;
--Integrated Copy Data Management with EMC iCDM; and
--Zero-impact garbage collection. Unity also can be deployed in a hybrid configuration to meet individual business requirements. In an op-ed-type comment on the news, Dell EMC competitor Tintri shot off an email to eWEEK later in the day about Unity. "EMC's introduction of Unity contains a lot of bluster," CTO Kieran Harty wrote. "The reality is there's very little that's new. It's the same old LUN-based architecture with a shiny, new UI. It's more lipstick on the VNX pig. Organizations need storage specifically built for their virtualized applications, with virtual machine level replication, multi-hypervisor support, quality of service and automation." Unity is the latest member of EMC's all-flash portfolio of file and block storage for small and medium-sized IT departments. It joins EMC's portfolio of all-flash storage arrays—XtremIO, VMAX All Flash and DSSD D5—to ensure that, no matter what a customer needs, EMC has a purpose-built solution to fit virtually any data center use case. For more information, go here.