Amid the uncertainty of the Dell and EMC merger this fall and what it means for customers, there's one for whom things are working out quite nicely.
Revionics, a producer of price optimization software in Austin, Texas, turned to Dell partner Nexenta to lower its storage costs and gain more flexibility in the management of its data. Dell outfitted Revionics with Nexenta’s software-defined storage system, NexentaStor 4.0. And because Revionics is also completely virtualized via VMware technology, Revionics now has a one-stop shop in Dell for all its IT infrastructure needs.
“From top to bottom, the blades, servers and the storage—not only the hardware, but we buy the license for Nexenta through Dell,” said Sunny Nair, vice president of IT for Revionics. “We deal with one company, one representative instead of dealing with six different vendors.”
But even before the EMC merger was but a twinkle in the eye of Michael Dell, Revionics was busy re-architecting its storage layer around Nexenta.
Many of Revionics’ customers are online retailers or omnichannel retailers in North America and Europe. The company offers real-time pricing recommendations via its “secret sauce” of predictive analytics and machine learning algorithms, officials said.
Some customers are looking more for what Revionics calls “responsive” pricing, which is achieved by monitoring competitors’ price updates and changes in customer shopping behaviors. In all, Revionics monitors 18 million products across 62,000 retail sites and locations, which can present challenges for data management and storage.
The price updates come in the form of recommendations to Revionics customers and all prices are subject to a scenario analysis that helps them understand what the impact on sales, margins and units will be if they implement a certain price change.
Enter Nexenta. Revionics had been managing a hodgepodge of storage servers and platforms from Dell EqualLogic, Hitachi and IBM. Not only was this setup costly, it also was difficult to manage with respect to customer data needs and service level agreements, said Nair.
Nexenta's storage management software is based on ZFS, the file system that was part of Sun Microsystems’ OpenSolaris, which was open-sourced after Oracle bought Sun in 2010. Nexenta was formed to shepherd the project and productized the Nexenta OS, which supplies file and block (SAN) and object storage services for JBOD (Just a Bunch of Disks) hardware. Nexenta also partners with Lenovo, Fujitsu, HPE and Super Micro, among others.
Now “Nexenta forms our underlying storage layer,” said Nair. This includes "the applications as well as the database servers. Virtually all aspects, from our compute grid to our Mongo clusters use the Nexenta storage.”
Revionics has about a petabyte of storage, of which 400TB is on Nexenta-based Dell MD 3060 flash and hybrid boxes. The company plans to build out its newest data center on the east coast over the next year and convert the remaining storage to Nexenta.
The Nexenta-based boxes supply all the IOPS (input/output operations per second) Revionics needs at the right price.