Cloud Computing: Salesforce.com Piles On the Cloud Products at Dreamforce X Conference
Salesforce literally rocked South of Market San Francisco with its 10th annual Dreamforce user conference Sept. 19, introducing new applications and services that enable businesses to mine the social Web for marketing data that then can be used to communicate with consumers, customers and partners. It all boils down to creating an optimal marketing environment by leveraging the cloud, fast networking and mobile devices, as opposed to traditional enterprise software in an office. Salesforce is facing increasing competition from long-established enterprise app software giants such as Microsoft, SAP and Oracle along with a bevy of brash newcomers. In response, it has expanded its CRM and social-networking offerings to keep its SaaS platform the leader in the field. It's a bit difficult to keep score with all the new products being released, so eWEEK has compiled an easy-to-parse list of product introductions at this huge event (with 90,000 attendees registered by Day 1). It also was a loud event as Rapper M.C. Hammer performed during the Day 2 morning keynote session and Red Hot Chili Peppers and Lady Antebellum were on the evening entertainment bill.
People Traffic Jam
Salesforce CEO and founder Marc Benioff announced that a whopping 90,000 people had registered for Dreamforce X, which would be an all-time record for an IT event in the Bay Area. By the looks of the event all week, there should be few doubters that show attendance reached that five-digit number.