Daily Tech Briefing: August 15, 2014

By eWEEK Staff  |  Posted 2014-08-15 Print this article Print

Sprint targets SMB customers to help stem falling sales; Microsoft takes aim at Apple's MacBook Air, again; Dell bolsters workstation portfolio with new systems; and there's more.

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It's no secret that Sprint needs to find a business growth strategy. Customers have been leaving the wireless carrier in droves and other CEOs have even begun taunting the struggling company.

In an effort to change its downward trajectory, Sprint is attempting to target a market segment that doesn't include T-Mobile, and which may not be well served by AT&T and Verizon—small and midsize businesses, particularly those that attract millennials.

It's targeting them by re-launching the Sprint Business brand. The company will create a a "Future of Work" website that explores topics such as why people go to work, how they interact and how employees become empowered within the corporation, while creating a new philosophy of presenting services that are enabled by Sprint's technologies.

Microsoft is once again taking aim at Apple's MacBook Air with a new commercial. Titled "Surface Pro 3–Power," the 30-second commercial opens with the off-screen voice of a MacBook Air user marveling at how Microsoft's tablet can run Photoshop, challenging assumptions about these mobile devices.

It also points out the Surface Pro 3's touch-screen capabilities, a feature the Apple's laptop lacks but compensates with a track pad that supports touch gestures.

Dell will be upgrading its high-end and mainstream workstations with Intel's upcoming "Haswell" Xeon processors and next-generation graphics capabilities from Advanced Micro Devices and Nvidia.

These new processors will feature DDR4 memory, which is designed for better performance and power efficiency over the DDR3 memory in use in most systems today. The workstations also will leverage the latest FirePro GPUs from AMD and Quadro graphics technology from Nvidia.

Network-security firm Damballa has discovered that up to one-fifth of business computers are infected with malware. The study found that companies especially at risk are those that allow contractors and third parties to access their network, do not restrict mobile devices and allow users to have administrative rights on their systems.


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