Campaigner Launches CRM Platform for Small Businesses

Features of the CampaignerCRM platform include email marketing and social media capabilities to tap into information gathered on sites like Twitter, LinkedIn and Facebook.

Cloud services specialist j2 Global's Campaigner subsidiary, which specializes in sales and marketing software, announced the launch of CampaignerCRM, a customer relationship management platform aimed at small and midsize businesses.

Available through a Web-based subscription model starting at less than $29.99 per user, per month, the platform combines sales process software, social media connectivity, sales performance tools and visual reporting.

With CampaignerCRM, sales managers can receive reports that provide insight into what happens at each stage of the sales cycle. Reports can be regularly emailed on a daily, weekly or monthly basis, using criteria to help managers and sales teams stay better informed about trends and sales opportunities. In addition, CampaignerCRM conducts free, weekly "Kick-Start" webinars to help small businesses develop their sales plans.

"Our integrated suite of email marketing and social CRM is a unique differentiator that simply helps small businesses identify more leads, communicate better with customers and close more sales," Rick Faulk, general manager of cloud services for sales and marketing for Campaigner said in prepared remarks. "CampaignerCRM is also an easy way for companies to leverage social selling to successfully reach and interact with their customers and prospects."

Other features include fully integrated email marketing, dedicated personal VIP sales assistants that offer live on-the-go administrative support via phone, fax, email and chat to update account information, social media capabilities that help businesses tap into information gathered on social sites such as Twitter, LinkedIn and Facebook and reporting options that allow users to create custom reports and dashboards.

Forty-one percent of sales professionals pinpoint lead generation and management as their top sales challenge in 2012, and indicated they need the most help with prospecting for leads, according to a recent report conducted by Zoomerang and commissioned by Campaigner. Sales professionals indicated that phone calls and email blasts are their top two marketing strategies. Nearly a fifth (19 percent) said they don't currently use social media but would like to learn how it can help them in their jobs.

"A sales professional's work involves quotas that need to be met; therefore, numbers are very important," Robert Dauses, owner of GraphTec, a manufacturer of cutting tools, said in a press statement. "Not only has my follow-through improved tremendously, with CampaignerCRM, I have also seen my sales jump 65 percent."