How to Achieve the Strategic Value of Cloud While Delivering Real ROI - Page 4

Level No. 5: Cloud actualization: Hypercloud

Level 5 represents complete "actualization" of cloud computing. This level is certainly still on the horizon for most every enterprise today. At this level, you'll see a fully-dynamic and autonomic compute environment that allows application workloads to become something of a currency, shifting dynamically across compute environments based on availability in services, capacity and even comparative cost advantages-allowing organizations to begin arbitraging compute capacity. Although the technology for these functions is not mature, we believe it is on the horizon and it will become fundamental to full cloud actualization.


By Levels 4 and 5, you'll have seen the transformational effects of cloud computing on your users, IT infrastructure and enterprise profitability. By starting with virtualization and following this model, you'll be laying the foundation for cloud computing, while taking advantage of the nearer-term benefits virtualization can provide.

As with any process model, the steps toward cloud computing adoption build on each other. Don't jump ahead or you'll undermine your foundation. Work the program, and keep your head firmly on your shoulders while also having it in the clouds.

/images/stories/heads/knowledge_center/sorofman_jake70x70.jpgJake Sorofman is Vice President of Marketing at rPath. Jake is a seasoned software marketing executive with a strong product strategy and communications background. Previously, Jake was SVP of marketing and business development for JustSystems, the largest ISV in Japan and a leader in XML technologies. Before that, Jake was vice president of product marketing with Mercury Interactive (now part of HP Software), where he was responsible for the Systinet product line. He joined Mercury though Mercury's $105 million acquisition of Systinet Corporation.

Before Mercury, Jake led marketing for two WebSphere products at IBM Software Group, which he joined through the acquisition of Venetica. Prior to Venetica, Jake was director of product marketing with Documentum, Inc. (now part of EMC), which he joined through the acquisition of eRoom Technology.

Jake has a B.A. in English and political science from University of New Hampshire, and an MBA from the McCallum Graduate School of Business at Bentley College, where he was an American Marketing Association George Hay Brown Scholar. Visit his blog at or he can be reached at