Microsoft Bing Takes Center Stage at Web 2.0 with Twitter Integration

Microsoft Bing Takes Center Stage at Web 2.0 with Twitter Integration
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Clint Boulton
Clint Boulton
Published: Oct 22, 2009
Updated: Feb 2, 2021
2 minute read
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Microsoft Bing Takes Center Stage at Web 2.0 with Twitter Integration

Bing Hopes Enhanced Health Search Will Sicken Google

Bings Weitz Introduces Himself

2

Stefan Weitz shows off his Bing T-shirt by way of introduction to the crowd.


How Search Is Ripe for Innovation

3

People are searching more and producing more sophisticated searches.


Search Challenges

4

Weitz explains that 25 percent of searchers have to hit the back button to find the right search result.


Bing Decision Engine Defined

5

What comprises Bing? These components.


What Bing Is Focusing on

6

Bing is looking to play well with Twitter, Facebook, video, PCs and mobile devices.


Quicker Access to Knowledge

7

Semantic search is part of the solution, presented in a sort of Rubik’s Cube.


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Microsofts Qi Lu with Tim OReilly

8

Qi Lu talks about Bing and associated search issues, including real-time integration and privacy concerns associated with indexing tweets.


Yusuf Mehdi Unveils Bing Twitter

9

Lu invites Mehdi onstage to discuss Bing Twitter … the demo slides follow!


Original Bing-Twitter Indexing

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This is what Twitter tweets looked like on Bing the last few months.


Here Is What Tweets Look Like Now

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The search engine looks at the quality of the results and assigns a social relevance score based on the number of followers a Twitter user has. Bing may also assign greater importance to higher-quality tweets, or those that have links to news stories. Finally, tweets that have been retweeted multiple times will receive more weight.


Hot Topic Tweet Tag Cloud

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Say that five times fast. The cloud groups hot Twitter topics.


Drilling Down into Tweets

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Notice the links to Bit.ly, taking users to the original news source pages.


Yankee Group Tweets

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Here’s a group of hot, popular tweets.


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Clint Boulton

Clint Boulton is a ServerWatch contributor and a senior writer for CIO.com covering IT leadership, the CIO role, and digital transformation.

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