Omniture, which provides on-demand Web analytics and online business optimization services, has announced the release of the Omniture Online Marketing Suite, designed to allow sales teams and marketers to more effectively utilize their customer data to make sales.
The application suite, whose products can be used individually or in customized combination, builds on several strategic acquisitions and newly developed solutions by Omniture.
Applications include Visitor Acquisition Applications, meant to streamline customer acquisition; Conversion Applications, which allow marketers to test key messages, target customer segments and analyze customers’ behavioral data to better leverage their merchandising strategies; Online Analytics Applications, useful in consolidating data about customer interactions; and Multi-Channel Analytics Applications, which allow data consolidation across all customer touch points.
The company’s ultimate goal is to optimize marketers’ and sales teams’ interactions with customers, boosting the efficiency of marketing dollars.
“The Suite further illustrates our transition from a Web analytics company to an optimization company,” Josh James, CEO and co-founder of Omniture, said in a statement. “We have been executing on this strategy for the past several years, making strategic acquisitions, developing products and forming the partnerships needed to bring it all together to help marketers optimize ad spend and conversion.”
AI success depends on whether enterprise data is ready, reachable, and close enough to the workloads that need it. In this eSpeaks episode, Dell Technologies’ Vrashank Jain explains why fragmented data, weak metadata, slow pipelines, and poor data locality can stall AI projects before models ever reach production.
In this episode of eSpeaks, Jennifer Margles, Director of Product Management at BMC Software, discusses the transition from traditional job scheduling to the era of the autonomous enterprise.
eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly uncertain world. They explore how automation, AI, and integrated platforms are helping finance teams tackle today’s biggest challenges, from cross-border compliance and FX volatility to […]
-
Aktuelle Nachrichten - Ressourcen Ressourcen-HubsAusgewählte RessourcenLink to The Real AI Power Play: Who Controls Your Enterprise Data Layer? The Real AI Power Play: Who Controls Your Enterprise Data Layer?IT and data teams were promised that AI would make work easier. Instead, it's created new layers of complexity.Link to Building the Backbone of Agentic AI with Trusted, Context-Rich Data Building the Backbone of Agentic AI with Trusted, Context-Rich DataIn this 10-minute take video, Reltio Principal Solutions Consultant Guy Vorster explains how organizations can overcome fragmented data challenges to power AI agents.Link to IHG scales real-time, trusted data across global brands IHG scales real-time, trusted data across global brandsAccelerating time to value while powering data-driven engagementLink to Dell’s Vrashank Jain on Enterprise AI Data Readiness and AI Data Platform InfrastructureDell’s Vrashank Jain on Enterprise AI Data Readiness and AI Data Platform Infrastructure
AI success depends on whether enterprise data is ready, reachable, and close enough to the workloads that need it. In this eSpeaks episode, Dell Technologies’ Vrashank Jain explains why fragmented data, weak metadata, slow pipelines, and poor data locality can stall AI projects before models ever reach production.
Link to BMC’s Jennifer Margules on Intelligent Enterprise OrchestrationBMC’s Jennifer Margules on Intelligent Enterprise OrchestrationIn this episode of eSpeaks, Jennifer Margles, Director of Product Management at BMC Software, discusses the transition from traditional job scheduling to the era of the autonomous enterprise.
Link to Global-First Finance: Building Scalable, Compliant Operations in an Uncertain WorldGlobal-First Finance: Building Scalable, Compliant Operations in an Uncertain WorldeSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly uncertain world. They explore how automation, AI, and integrated platforms are helping finance teams tackle today’s biggest challenges, from cross-border compliance and FX volatility to […]
-
Künstliche Intelligenz -
Video -
Big Data & Analytik -
Cloud -
Netzwerk - Cybersicherheit Cybersicherheit
- Anwendungen Anwendungen
- IT-Verwaltung IT-Verwaltung
- Speicherung Speicherung
- Mobil Mobil
- Kleine Unternehmen Kleine Unternehmen
- Entwicklung Entwicklung
- Datenbank Datenbank
- Server Server
- Android Android
- Apple Apple
- Innovation Innovation
- PC-Hardware PC-Hardware
- Bewertungen Bewertungen
- Suchmaschinen Suchmaschinen
- Virtualisierung Virtualisierung
-
- Blogs Blogs
- Ereignisse Ereignisse