The Market Opportunity
Despite the advances of technology, 92 percent of retail volume still takes place in the brick-and-mortar store.
Devices Galore
Gartner predicts that 1 billion smartphones will be sold in 2014.
The In-Store Opportunity
Consumers are more likely to shop in stores than to buy using a mobile phone. However, once in the store, consumers want in-store services available through their mobile devices.
Product Information
58 percent of consumers want to get product information in-store.
Mobile Promotions
42 percent of consumers are more likely to return to stores that have in-store mobile promotions.
In-Store Browsing
19 percent of U.S. consumers browse their mobile devices while shopping in-store.
Starting With the IBM AR Mobile Shopping App
A customer creates his or her own one-time profile of dietary and environmental preferences.
Checking the Products
The customer points the mobile device’s video camera at shelf items, and products are recognized when compared to images on a database.
Ranking
The application returns a ranking based on the customer’s preferences and also offers promotions and coupons.
Targeted
The IBM AR app delivers targeted messages and offers.
Response Rates
The IBM AR app improves response rates by detecting when a customer is ready to act.
Customer Loyalty
The IBM app can help improve customer loyalty through tailored and personalized experiences.