Gemini in Chrome Rolls Out Across APAC, Bringing Browser AI to Millions of Users

Google is expanding the reach of its in-browser AI assistant, bringing Gemini to Chrome for millions more users across Asia-Pacific.

The company confirmed that Gemini in Chrome is now rolling out to users in Australia, Indonesia, Japan, the Philippines, Singapore, South Korea, and Vietnam. The feature is arriving on desktop platforms and iOS devices in most of these markets, although Japan is currently excluded from the iOS rollout.

After debuting in the United States earlier this year, Google expanded access to countries such as Canada, India, and New Zealand in March. The new expansion significantly broadens Gemini’s footprint in one of the world’s largest and most diverse internet regions.

Gemini in Chrome is designed to act as a built-in browsing assistant. It sits in a sidebar or floating window, allowing users to interact with it without leaving the page they are on. According to Google, users can “summarize lengthy content, compare information across multiple tabs and more.” 

The assistant also connects deeply with Google’s ecosystem. That means users can “schedule meetings with Calendar, check location details with Maps, draft and send emails with Gmail and ask questions about YouTube videos, all without leaving the page you’re on.” This tight integration is part of a larger effort to make Chrome more than just a browser, turning it into a central hub for productivity and AI-assisted tasks.

New AI features, including image transformation

One of the more noteworthy additions is support for image editing directly within the browser. Google says “Nano Banana 2 capabilities allow you to transform images on the web using a text prompt in the Gemini in Chrome side panel.”

Alongside that, the company is emphasizing personalization. With its Personal Intelligence feature, Gemini can remember context from previous interactions, helping deliver more tailored responses over time.

The rollout covers desktop environments, including Mac, Windows, and Chromebook Plus devices. On mobile, the feature is arriving on iOS browsers in most supported countries, with Japan as the exception for now. Users can access Gemini through an “Ask Gemini” shortcut, typically located at the top-right of the browser, which opens the assistant in a side panel.

Google is also highlighting safety measures as part of the launch. The company says its models are trained to detect known threats, such as prompt injection, and include safeguards that are triggered before sensitive actions are performed. Users can also control or disable the feature in Chrome’s settings.

Also read: Our Google Gemini cheat sheet breaks down where the AI assistant works, what it can do, and how its tools compare across Google’s ecosystem.