Sun Revamps Sales Organization as IBM Buyout Looms

Published: Apr 3, 2009
Updated: Feb 2, 2021
2 minute read
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Sun Microsystems has finalized significant changes to its sales and service organization, resulting in a more centrally structured chain of command-a significant move away from the distributed regional model it has used for years.
Employees were informed of the changes through an internal memo issued April 2.
Under the new plan, Sun’s top salespeople will focus exclusively on the company’s 300 top customers-primarily in the telecommunications, government, financial services, education, health care and high-performance computing sectors. Channel salespeople will handle all the rest, amounting to about 80 percent of Sun’s customers.

IBM-Sun talks stall. What does that mean for Sun

s future? Read more here.

The reorganization is tied directly into the March 30 announcement that Sun is laying off another 1,500 employees, effective immediately. Many of those who will lose their jobs are in the sales and professional service groups.
An industry insider who asked not to be identified told eWEEK that the structure changes may have been initiated as a way to help smooth the way for a rumored $7 billion acquisition by IBM, since the new Sun sales organization will look very similar to IBM’s.
The timing of the announcement is intriguing, considering that it is late in the negotiation process. eWEEK obtained information from a knowledgable industry source on April 3 that the deal finally will be announced on Monday, April 6.
However, the planning of the reorganization goes back at least four months, when, on Nov. 14, 2008, Sun announced it would lay off between 5,000 and 6,000 employees.
“That’s possible [that the restructuring and the acquisition are connected], but I would say that if an acquisition does go through, there will be a major reorganization of the sales groups anyway,” said Charles King, principal at Pund-IT and a longtime enterprise IT analyst.
“But I would expect that making a change as major as this had to have started months before any kind of acquisition was being considered.”
IBM reorganized its sales and service structure several years ago into a more centralized, globally matrixed model that has worked well for the high-end enterprise market and less well in the midmarket.

Chris Preimesberger

Chris J. Preimesberger is Editor Emeritus of eWEEK. In his 16 years and more than 5,000 articles at eWEEK, he distinguished himself in reporting and analysis of the business use of new-gen IT in a variety of sectors, including cloud computing, data center systems, storage, edge systems, security and others. In February 2017 and September 2018, Chris was named among the 250 most influential business journalists in the world (https://richtopia.com/inspirational-people/top-250-business-journalists/) by Richtopia, a UK research firm that used analytics to compile the ranking. He has won several national and regional awards for his work, including a 2011 Folio Award for a profile (https://www.eweek.com/cloud/marc-benioff-trend-seer-and-business-socialist/) of Salesforce founder/CEO Marc Benioff--the only time he has entered the competition. Previously, Chris was a founding editor of both IT Manager's Journal and DevX.com and was managing editor of Software Development magazine. He has been a stringer for the Associated Press since 1983 and resides in Silicon Valley.

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