Google was criticized for not advertising is Nexus One smartphone, and rightly so. It was one of the issues that led to the failure of the device in its Webstore.
The company clearly isn’t content to let that happen with its Google Chrome Web browser. Visitors to such popular Websites as the New York Times and ESPN.com May 17 can’t fail to notice Chrome ads touting speedy access to the Internet.
Check out Chrome’s placement on the Times today, with not one but two ads:
And here is the same ad on ESPN.com today:
When users first land on the Webpages, the ad scrolls through really fast (hint, hint). You see:
And:
Clicking through the ads brings users to the download page for Chrome for Windows.
With a very concise, caveman-like mantra “Chrome Fast,” it’s clear Google is touting the latest browser iteration’s speed improvements.
Google is clearly getting the word out about Chrome as it prepares to pair it with netbooks running its Chrome Operating System appear this year.
I’ve asked Google for more information on the Chrome ads, including what other sites they may be running on.
So far the company is silent on these campaigns, which are also clearly geared to push Chrome beyond its current 6.7 percent market share.
Has anyone spotted Chrome ads anywhere else today? Drop me a line.