Microsoft is closing its adCenter analytics beta.
The adCenter community blog is trying to put on a brave face, but this has to be considered a gigantic failure and a huge win for Google and Omniture.
“The insights you’ve contributed through your feedback and your use of the tool have served an invaluable purpose in shaping Microsoft’s future in this space. You’ve helped us work towards making an informed decision about building a general Web analytics solution, and despite the end of life plan, the beta was very much a success.“
It’s hard to see how Steve Ballmer can claim Microsoft is still going to compete with Google in search while failing to provide an important analytic tool.