Close
  • Latest News
  • Cybersecurity
  • Big Data and Analytics
  • Cloud
  • Mobile
  • Networking
  • Storage
  • Applications
  • IT Management
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Menu
eWEEK.com
Search
eWEEK.com
  • Latest News
  • Cybersecurity
  • Big Data and Analytics
  • Cloud
  • Mobile
  • Networking
  • Storage
  • Applications
  • IT Management
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Applications
    • Applications
    • Development
    • IT Management
    • Small Business

    Baltimore, New Orleans, San Francisco Lead in Twitter Tourism

    By
    NATHAN EDDY
    -
    July 28, 2009
    Share
    Facebook
    Twitter
    Linkedin

      Destination marketing firm Development Counsellors International, which specializes in tourism and economic development marketing, announced the results of a report on how destination organizations are leveraging social networking site Twitter to draw interest and visitors to their cities. Baltimore, Fort Lauderdale, New Orleans, San Francisco and Tampa Bay are the top U.S. destinations to market their cities via Twitter, the report found.

      The study’s objective was to determine how destination organizations-generally the Convention and Visitors Bureaus (CVBs)-are leveraging one of the fastest-growing social media tools, Twitter, to market their communities and create a dialogue among potential visitors. With the growth of the social networking site and its ability to deliver real-time information to millions of people instantly, the report concluded Twitter is a service that individuals and businesses across many industries are embracing. For the travel industry, estimates claim that more than 300 CVBs have Twitter accounts.

      DCI analyzed and compared nearly 3,000 tweets posted by the largest CVBs in the United States during a 30-day period from May 1, 2009, to May 31, 2009. These groups represent the major destinations (by population) in the nation’s top 50 Metropolitan Statistical Areas (MSAs). The report said marketing effectiveness goes beyond the amount of followers or updates a CVB makes. While the “Tweet Elite” did have large numbers of followers and updates, they also ranked highest in connecting with potential visitors, community partners and other important constituents.

      The study found 63 percent of the status messages included a link to a Web address, in addition to the other “content.” Since Twitter limits messages to 140 characters, by including a link to a Web address, users could direct followers or readers to blog postings, articles from the local or national media, Web pages, coupons, or photo sharing sites. However, statistics on the frequency or percentage of link types were not recorded in the study, DCI said.

      “If engaging your followers on Twitter is the key to using Twitter effectively, then having the most tweets or followers isn’t enough,” said DCI President Andy Levine. “Twitter must be utilized to connect on a more personal level. In social media, we don’t just tell stories; we participate in storytelling.”

      Additional findings in the report include the types of tweets each destination marketer uses, although not necessarily the most effective, and the percentage of Twitter activity each category consumes. The types of tweets most often used are announcements about upcoming local events or news (54 percent); social tweets (28 percent); replies to followers (20 percent); deals, both travel and non-travel related (17 percent); and re-tweets from community partners (13 percent).

      Taking into account “replies to followers,; “re-tweets from community partners,” “social tweets,” “deals” and “contests” when conducting the study, DCI also looked at the interaction level with a CVB’s followers. Messages to potential visitors and to community partners have the effect of building relationships, said Levine, noting users who follow their community partners and copy their news to their own page are taking a step further by solidifying their relationships.

      MOST POPULAR ARTICLES

      Android

      Samsung Galaxy XCover Pro: Durability for Tough...

      CHRIS PREIMESBERGER - December 5, 2020 0
      Have you ever dropped your phone, winced and felt the pain as it hit the sidewalk? Either the screen splintered like a windshield being...
      Read more
      Cloud

      Why Data Security Will Face Even Harsher...

      CHRIS PREIMESBERGER - December 1, 2020 0
      Who would know more about details of the hacking process than an actual former career hacker? And who wants to understand all they can...
      Read more
      Cybersecurity

      How Veritas Is Shining a Light Into...

      EWEEK EDITORS - September 25, 2020 0
      Protecting data has always been one of the most important tasks in all of IT, yet as more companies become data companies at the...
      Read more
      Big Data and Analytics

      How NVIDIA A100 Station Brings Data Center...

      ZEUS KERRAVALA - November 18, 2020 0
      There’s little debate that graphics processor unit manufacturer NVIDIA is the de facto standard when it comes to providing silicon to power machine learning...
      Read more
      Apple

      Why iPhone 12 Pro Makes Sense for...

      WAYNE RASH - November 26, 2020 0
      If you’ve been watching the Apple commercials for the past three weeks, you already know what the company thinks will happen if you buy...
      Read more
      eWeek


      Contact Us | About | Sitemap

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Property of TechnologyAdvice.
      Terms of Service | Privacy Notice | Advertise | California - Do Not Sell My Info

      © 2020 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×