Easing Content Management

ATG, Stellent expand enterprise options.

Art Technology Group Inc. and Stellent Inc. have new content management offerings that expand their respective platforms, giving enterprises better possibilities for getting multiple, integrated applications from a single vendor.

Version 6.1 of ATGs namesake platform, available now, features improvements to its ATG Publishing content management application and workflow capabilities. Stellent, meanwhile, last week announced Version 7.0 of its Stellent Content Management platform, featuring a new records management application.

Both companies are positioning the new releases as providing enterprises with more pieces of the content management application stack than before.

For ATG, that means adding improved integrated content management capabilities to its offerings for e-commerce, portals and customer relationship management. Stellent is adding a U.S. Department of Defense 5015.2-compliant records management application to its suite of Web content management, document management, digital asset management and collaboration applications, all running on a common server sharing a common interface.

ATG Publishing features an easier-to-use interface as well as more flexibility to get personalized content published to different media, including commerce sites, Web portals and Web self- service applications, according to company officials in Cambridge, Mass. Another key feature in ATG 6.1 is an application workflow engine, embedded in ATG Relationship Management.

Improved workflow is also key to Stellents new release. Version 7.0 includes workflows for routing forms, scanned documents and images to support such business applications as insurance claims processing and call center operations, said Stellent officials, in Eden Prairie, Minn. The workflow interface was also simplified in this release.

Other features in Stellent Content Management 7.0 include support for managing relationships between metadata fields and connecting to other data sources.

ATG user Raffaele Pisacane, vice president of Internet development for New York-based Martha Stewart Living Omnimedia Inc., said new features in ATG Publishing will help him coordinate deployment of the variety of items on his companys Web site.

"The capabilities [in ATG 6.1] to define production workflow, incremental deployment based on [a] project and the unified way to manage any type of assets ... [are] essential to our business criteria of success," Pisacane said.