Google's Unified Communications Play Starts with Gmail - Page 2

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Even so, he admitted voice and video chat, like so many other features that bubble up from Google Apps, was triggered from requests and inquiries from business customers claiming they wanted to live in Google Apps more, particularly in Gmail. Can you make Gmail better than our current own enterprise e-mail system? Yes, Google apparently replied.
Another part of the innovation at Google is what Sheth referred to as the "consumerization" of the enterprise, where normally consumer-facing features and functionality are rendered in a business context.
Voice and video chat are all well and good for a collaboration upstart looking to make noise in the space, but it is Microsoft that still gets to shine its sheriff's star.
Market researcher HitWise recently looked at stats for productivity applications. Use of Google's Docs or Spreadsheets in the United States has grown from 2 million unique visitors in September 2007, to 3.2 Million by September 2008.
That 60 percent is impressive growth by any measure except the flame of that candle dulls when compared to the fact that Microsoft boasts 86 million active Word and Excel users in the United States and itself is growing 10 percent year over year in the United States, according to HitWise analyst Jon Stewart.
Stewart stumbled upon some less sensible stats. In looking at the overlap between Microsoft Office users and Google Apps users and found that 80 percent of Google Docs & Spreadsheet users also used Word or Excel during the same month. This, of course, implies that workers are using both. Stewart muses:

Perhaps they use Word and Excel for creating and editing documents and then go to Google for sharing, collaborating or backing them up. With Microsoft's launch of online versions of its Office applications, it will be interesting to see if Google's traffic continues to grow.

If Microsoft customers are just flirting with Google Apps to see what using a Web-based collaboration experience is like, they may well prefer to use Microsoft Exchange Online and SharePoint Online now that they are available to all businesses.
And if HitWise's research continues to bear this out, Google Apps could be in trouble. How do you think this epic productivity and collaboration software battle will shake out between incumbent Microsoft and Google, the challenger?