High-Tech Marketing Marks Black Friday, Cyber Monday

Écrit par
Mel Duvall
Mel Duvall
Published: Nov 21, 2007
Updated: Feb 2, 2021
1 minute read
eWeek Le contenu et les recommandations de produits sont indépendants de la rédaction. Nous pouvons gagner de l'argent lorsque vous cliquez sur des liens vers nos partenaires. En savoir plus

Shoppers are expected to set their alarms early Friday morning to hit the stores in droves, but theyll also find a few goodies waiting for them in their e-mail inboxes, too.

In what has been an increasing trend in recent years, online retailers are preparing a wide range of promotions and deals to capitalize on what has become their most important shopping weekend of the year.

Just as the Friday after Thanksgiving has been known as Black Friday because of its importance to retailers reaching profitability, or being “in the black,” the Monday after Thanksgiving is known as “Cyber Monday,” after online retailers notice a trend of people shopping online on the Monday following Thanksgiving.

According to its eHoliday survey conducted by BizRate Research, online retailers are expected to offer everything from “doorbuster deals,” to free shipping to promotional gifts to entice consumers. The marketing campaigns will range from special e-mail campaigns (32 percent), to specific deals (30 percent), to one-day sales (29 percent). In addition, 25 percent of retailers are expected to offer free shipping on purchases.

/zimages/2/28571.gifRead the full story on BaselineMag.com: High-Tech Marketing Marks Black Friday, Cyber Monday

Mel Duvall

Mel Duvall is a veteran business and technology journalist, having written for a variety of daily newspapers and magazines for 17 years. Most recently he was the Business Commerce Editor for Interactive Week, and previously served as a senior business writer for The Financial Post.

eWeek Logo

eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site's focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

Propriété de TechnologyAdvice. © 2026 TechnologyAdvice. Tous droits réservés

Divulgation publicitaire : Certains des produits qui apparaissent sur ce site proviennent d'entreprises dont TechnologyAdvice reçoit une compensation. Cette compensation peut influencer la façon dont les produits apparaissent sur ce site, notamment l'ordre dans lequel ils apparaissent. TechnologyAdvice n'inclut pas toutes les entreprises ou tous les types de produits disponibles sur le marché.