Oracle Buys ProfitLogic

Écrit par
Evan Schuman
Evan Schuman
Published: Jul 5, 2005
Updated: Feb 2, 2021
1 minute read
eWeek Le contenu et les recommandations de produits sont indépendants de la rédaction. Nous pouvons gagner de l'argent lorsque vous cliquez sur des liens vers nos partenaires. En savoir plus

Trying to strengthen its retail technology position, Oracle Corp. Tuesday purchased ProfitLogic Inc., a small but well-positioned retail software company.

The acquisition comes only a few months after Oracles takeover of Retek Inc. Both Retek and ProfitLogic counted some high-profile retail companies among their customers. ProfitLogics 30 customers included Bloomingdales, Macys, JC Penney, Nordstrom, Toys R Us, Marshall Fields, The Gap and Ann Taylor.

Terms of the deal were not immediately disclosed.

The retail profit optimization trend is crucial to todays retailer, said Scott Friend, co-founder and president of ProfitLogic, during a news conference Tuesday evening.

“No one can out-efficiency Wal-Mart,” Friend said. “The only way to [beat Wal-Mart] is through better customer intimacy.”

Oracle officials said the combined Oracle operation—including Retek, ProfitLogic, JD Edwards and PeopleSoft—now has about 1,900 retail customers.

/zimages/4/28571.gifRead the full story on CIOInsight.com: Oracle Buys ProfitLogic

Evan Schuman

Evan Schuman is the editor of CIOInsight.com's Retail industry center. He has covered retail technology issues since 1988 for Ziff-Davis, CMP Media, IDG, Penton, Lebhar-Friedman, VNU, BusinessWeek, Business 2.0 and United Press International, among others.

eWeek Logo

eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site's focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

Propriété de TechnologyAdvice. © 2026 TechnologyAdvice. Tous droits réservés

Divulgation publicitaire : Certains des produits qui apparaissent sur ce site proviennent d'entreprises dont TechnologyAdvice reçoit une compensation. Cette compensation peut influencer la façon dont les produits apparaissent sur ce site, notamment l'ordre dans lequel ils apparaissent. TechnologyAdvice n'inclut pas toutes les entreprises ou tous les types de produits disponibles sur le marché.