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The CIO/CMO Relationship: Promoting Digital Transformation

Écrit par

Aug 19, 2021

1 minute read

eWeek Le contenu et les recommandations de produits sont indépendants de la rédaction. Nous pouvons gagner de l'argent lorsque vous cliquez sur des liens vers nos partenaires. En savoir plus

I spoke with four top thought leaders about a key issue in digital transformation: the CIO-CMO relationship, and whether the challenges in this alliance are a tech or a human problem.

The experts:

Tiffani Bova – global growth evangelist at Salesforce.

Myles Suer – #CIOChat Facilitator; Director of Solutions Marketing, Alation.

Kimberly A. Whitler – Associate Professor of Business Administration at the University of Virginia. Author of Positioning for Advantage: Techniques and Strategies to Grow Brand Value

Jay Ferro – CIO of ERT, a global data and technology company.

Listen to the podcast:

Watch the video:

James Maguire on Twitter: https://twitter.com/JamesMaguire
eWEEK on Twitter: https://twitter.com/eWEEKNews
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eWEEK on LinkedIn: https://www.linkedin.com/company/ewee…

James Maguire

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