10 Types of People Likely to Buy Google Glass in Latest Sales Round
By Don Reisinger
Wearable Device Owners
Those who are already into wearable devices will love what they find in Google Glass. The eyewear is totally different from any other wearable device on the market, and it works quite well for those who want to quickly snap photos or track their movements. Wearables lovers will adore Google Glass.
Google Fans
Google fans will obviously want to try out Google Glass. For years, those folks have remained faithful to Google, and it’s no surprise that many of them believe Glass is the future of wearable technology. Google fans are as rabidly behind their company as Apple fans are behind Apple, which is why Glass will top their wish lists.
Android Handset Owners
It would only make sense that Android handset owners would want to use Google Glass. Google’s wearable software is based on Android, and the software experiences are somewhat similar to what folks would find on their Android-based smartphones. It’s not a jump, therefore, for current Android device owners to go to Google Glass and feel at home.
Chronic Early Adopters Who Will Always Buy the Latest Gadget
The first consumers to want to get their hands on Google Glass will almost certainly be those early adopters who chase the latest electronic gadgets like a hunter pursues big game trophies. That segment of the market is big, and its core activity is to focus almost entirely on new products and buy them up as soon as they hit store shelves. As someone who’s an early adopter, I can appreciate the desire to have the latest and greatest tech now. The trouble is, sometimes we get burned.
Explorer-Wannabes
Many people who signed up to become a Google Glass Explorer never had the opportunity to actually make the list and get the eyewear before its public launch. For those folks, the public launch means an opportunity to get a device they have waited on for several months. Expect them to have Google Glass in-hand in no time.
Those With Money to Burn
No doubt about it: Google Glass is expensive. The eyewear costs $1,500, which is an awful lot of money for the vast majority of folks who don’t see so much value in the eyewear. For those with money to burn, however, Google Glass might be a fun toy to play with and try out.
App Developers
App developers should definitely get their hands on Google Glass. Since developers will be creating the third-party software that will enhance the Glass experience, not getting the device might be a mistake. Google Glass needs developers, and if they’re smart, developers will jump at the chance to get the search giant’s eyewear.
Photographers
Google Glass does several things that will make photographers happy. The device provides an interesting perspective for photos, and with a simple blink of the eye it can capture an important moment. The device also supports video recording, so it might also be a suitable option for video photographers.
Competitors
Competitors will surreptitiously get their hands on Google Glass. Whether it’s Apple, Microsoft or small startups, there are several companies out there right now thinking seriously about their place in the wearables market. And understanding Google Glass and determining how it can be beaten is paramount for those competitors.
The Hype-Affected Market Segment
There are some customers who simply hear about a product, believe all of the hype surrounding it, and think that they should jump at buying it. Those hype-affected customers are easy pickings for Google and the like and will undoubtedly be plunking down $1,500 to get Google Glass. Massive amounts of hype truly works—just ask Apple.