Forrester Research has cited IBM as a leader in enterprise mobility services for the role IBM Interactive is playing in delivering key mobile services to customers.
In its February 2013 report, The Forrester Wave Enterprise Mobility Services, Q1 2013, Forrester gave IBM the highest score possible on its current offering.
Based on an analysis of 13 global leaders’ enterprise mobility capabilities and how they stack up, the report said IBM “brings clients a world-class design agency (IBM Interactive) combined with breadth and depth of enterprise mobility consulting both in terms of technology capabilities and global presence.” The report examines Accenture, AT&T, Atos, CGI, Cognizant, CSC, Deloitte, HCL, IBM, Infosys, PwC, TCS and Wipro.
IBM Interactive, part of IBM Global Business Services, is IBM’s digital consulting and design practice and specializes in building superior customer experiences across mobile, digital and social touch points.
Additionally, the report emphasizes that clients also benefit from “IBM’s range of domain and industry consulting skills and practices across technologies such as analytics, cloud and social, which IBM cross-skills into many of its mobile engagements.”
“We believe this report is a great acknowledgement of how IBM helps clients to not only integrate mobile into their day-to-day business strategies, but how to use mobile technologies as a powerful catalyst to pursue new business models, opportunities and create new markets,” Kevin Custis, global leader for mobility services at IBM Global Business Services, said in a statement. “IBM is working with clients around the world on mobile engagements to transform their business and become more competitive.”
IBM’s Mobile Enterprise strategy combines big data, cloud computing, social business and security with its deep industry knowledge and expertise to help governments and enterprises reinvent their businesses and engage with customers, partners and employees in new ways. As the first new technology platform for business to emerge since the World Wide Web, mobile computing represents one of the greatest opportunities facing organizations today to expand their business, IBM said.
With nearly 300 patents around wireless inventions, IBM offers an array of solutions that connect, secure, manage and develop the networks, infrastructure and applications that run the growing number of devices. IBM is working with customers in all facets of mobile computing, from mobile strategy development and user experience design, to designing, building and managing mobile applications across device platforms.
IBM Interactive is essentially an agency within IBM specializing in digital marketing services. The agency builds customer experiences across mobile, online and social channels. With the dramatic rise of digital technologies, many businesses struggle to apply technology effectively to connect with audiences in a personalized manner. IBM helps businesses address this need by taking a customer-centric approach to engagement to deliver improved consumer experiences.