IT Execs Refuse to Turn Green

Écrit par
Sara Driscoll
Sara Driscoll
Published: Oct 5, 2007
Updated: Feb 2, 2021
1 minute read
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IT executives are not ready to adopt a green technology strategy for their storage environments.

This is according to a survey of 324 IT executives commissioned by storage software vendor BridgeHead Software.

The report revealed that only 35 percent of respondents said their storage technology choices take into consideration environmental friendliness.

However, a whopping 88 percent said storage vendors should be doing more to increase the energy efficiency of their products.

/zimages/3/28571.gifClick here to read more about finding the economic advantage in green computing.

This is the first time the study, in its third year, has touched on the issue of “green IT.”

Cost was still the primary driver for purchasing, according to Patrick Dowling, senior vice president of product strategy and development at BridgeHead, based in Woburn, Mass.

“The study found that while companies are interested in reducing carbon footprints, it is not surprising that business-focused IT executives are more concerned with the business issues, such as reducing costs through energy consumption of their storage systems.

Sixty-one percent said almost half of their data was residing on their primary storage system, which is using the most energy and therefore costing the most money.”

/zimages/3/28571.gifRead the full story on The Channel Insider: IT Execs Refuse to Turn Green

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Sara Driscoll

Sara Driscoll has over a decade of experience in journalism, starting at 16 with The Watford Observer. After earning a Journalism degree from Bournemouth University, she worked across major publishing houses, covering industry news, market trends, and in-depth analysis. She progressed rapidly, leading editorial teams and expanding publications across digital platforms, live events, and multimedia. With years spent shaping content strategies and providing expert commentary, she has built a career at the intersection of journalism, business insights, and media innovation.

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