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Use the Old Formula

Écrit par

Jan 29, 2001

1 minute read

eWeek Le contenu et les recommandations de produits sont indépendants de la rédaction. Nous pouvons gagner de l'argent lorsque vous cliquez sur des liens vers nos partenaires. En savoir plus

The folks at Borland finally realized that when you have a good thing, you dont change it. When Borland fell on hard times during the e-business craze, the company dumped its distinguishable name and took on a new moniker: Inprise.

But branding is no easy task. Just ask Novell, which dumped NetWare for IntranetWare in 1996, only to revert back to the old name.

Now, Inprise is following suit. The company last week officially completed its name change back to Borland Software Corp. “Borland is a name that is well-recognized in the marketplace,” says president and CEO Dale Fuller.

Well, anyone could have told him that.

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