Tools Dissect Web Marketing Efforts

Published: Apr 28, 2003
Updated: Feb 2, 2021
1 minute read
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SPSS and WebSideStory have each rolled out products designed to help businesses make better use of their Web channels and integrate them with other marketing channels.

SPSS earlier this month began shipping Version 6.0 of its NetGenesis Web analytics application, featuring better use of underlying hardware, decreased processing time for data and better handling of multiple small imports, officials said.

At the same time, WebSideStory announced HitBox Business Integration services, which allow clients to transfer Web analytics data to the HitBox hosted data warehouse.

Dennis Callaghan

Dennis Callaghan is a writer for Channel Insider, focusing on developments in enterprise software and collaboration platforms. He has reported on significant industry updates, including Microsoft's CRM advancements and IBM's strategies to enhance workplace solutions for SMBs.

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