The device can save video for production later, or producers can use the accompanying iPad-based console to stitch the feeds together and stream them live.
DISH Senior Vice President of Product Development Paddy Rao says that the feature set available in SlingStudio opens up professional-quality broadcasting to a new audience at about a quarter of the price.
"Video distribution is mature and well-understood, and now it's cheap or free," he said. "The missing element is multiple cameras. This is video sync for the masses."
The More Things Change
The upheaval of new technologies entering the M&E space is against to the backdrop of traditional broadcasters who must face the inevitability of a world without their trusty closed and proprietary systems. Also, with the completion of the recent spectrum auction, many stations will have to move their channels in a massive "repack."
Yet despite—or maybe because of—all of the change, traditional, linear TV is still the bedrock of society. As NAB President Gordon Smith said in his Monday keynote, "Even in this era of unprecedented competition for eyeballs, broadcast TV airs 90 of the top 100 most-watched television shows every week."
NBC personality Al Roker, who besides being the Today Show weatherman also owns Al Roker Productions, which produces content for a variety of distribution channels, spoke on a panel with representatives from Twitch, the gaming live stream platform, and the National Football League about where this is all headed. He perhaps summed things up best for those caught between new and old media worlds.
Where once, in the days of President Roosevelt, people used to gather around the radio for fireside chats, "people don't gather 'round the computer" to share content any longer, Roker said. "They gather virtually. ... I still love my TV."
Scot Petersen is a technology analyst at Ziff Brothers Investments, a private investment firm. He has an extensive background in the technology field. Prior to joining Ziff Brothers, Scot was the editorial director, Business Applications & Architecture, at TechTarget. Before that, he was the director, Editorial Operations, at Ziff Davis Enterprise. While at Ziff Davis Media, he was a writer and editor at eWEEK. No investment advice is offered in his blog. All duties are disclaimed. Scot works for a private investment firm, which may at any time invest in companies whose products are discussed in this blog, and no disclosure of securities transactions will be made.