Regarding modeling and what Microsoft is doing to bring that capability to the masses, Martin said, "We're making this big bet on 'Oslo' and we think it is going to be a transformational piece of technology." Oslo is the code-name for Microsoft's overall software modeling strategy, which consists of a new language known as "M" for building models; a new visual tool named Quadrant for interacting with models; and a repository for storing and sharing models.
The big bets Microsoft has made to help deliver its SOA message include Windows Workflow Foundation; BizTalk Server; Windows Communication Foundation (WCF); Oslo, Internet Information Services (IIS) and 'Dublin,' which is the code-name for a new set of technologies that adds to Microsoft's application server capabilities; and the Windows Azure Services Platform, Martin said.
"So we see game-changing technologies for SOA and composite applications," Martin said. Two of which are "Software plus services through cloud computing, and modeling with new tools for the model-driven platform."
Moreover, Martin said that "Microsoft has invested very, very deeply in cloud technology. We're building data centers all over. We're transforming the conversation from on-premise computing exclusively to the cloud." Yet, Martin also reminded users that "The first 'S' still matters," with that 'S' being software.
Meanwhile, Mark Davis, SOA Practice Manager at Hewlett-Packard, followed Martin and spoke on HP's alliance with both Microsoft and EDS to deliver SOA functionality to clients. Davis discussed a project he called AirSOA, which is an outsourcing effort by HP and EDS using Microsoft technology to deliver SOA to airline customers.
"This is something we've done for a number of airlines around the world," Davis said. The goal is to upgrade their online reservations and other systems with SOA and services. "We're automating all these processes with a services dimension and we're trying to achieve reusable components," he said. And it appears to be working. "We're getting 57 percent reuse rates on services," Davis said. He also noted that AirSOA has saved 10,000 hours from one project effort and that the services can be used by other systems.
For his part, Eddie Amos, general manager of developer platforms and tools, who opened the conference, said despite the recession, conference attendance exceeded expectations, attracting folks from 25 countries around the world and highlighting the interest in SOA in general and in Microsoft's brand of SOA in particular.