Close
  • Latest News
  • Cybersecurity
  • Big Data and Analytics
  • Cloud
  • Mobile
  • Networking
  • Storage
  • Applications
  • IT Management
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Menu
Search
  • Latest News
  • Cybersecurity
  • Big Data and Analytics
  • Cloud
  • Mobile
  • Networking
  • Storage
  • Applications
  • IT Management
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Cybersecurity
    • Cybersecurity
    • IT Management
    • Networking
    • Small Business

    TRUSTe Offers Online Privacy Solution

    By
    Nathan Eddy
    -
    September 14, 2009
    Share
    Facebook
    Twitter
    Linkedin

      Privacy and user protection company TRUSTe has announced the launch of Privacy Services for Small and Medium Businesses, which the company said gives small businesses the chance to attract more customers by offering them a safe online experience.

      TRUSTe’s basic privacy policy package allows a small business owner to obtain a privacy policy based on the company’s business practices through TRUSTe’s proprietary Privacy Policy Generator. Pricing starts at $249 for the one-time service and does not include the TRUSTe seal.

      Once the business passes Web-based privacy and security scans, the business is awarded the TRUSTe Verified Seal. TRUSTe also offers A/B testing to measure the level of transactional improvements from displaying the trustmark. Other benefits include regular updates on privacy issues, an account portal and consumer dispute resolution services. Pricing starts at $49 per month.

      SMBs with a more demanding privacy program can apply for TRUSTe’s flagship Web privacy certification program, where they receive one-on-one privacy consultations from online privacy specialists, customization assistance for privacy disclosures and practices, unlimited display of TRUSTe’s Web Privacy Seal, consumer dispute resolution services and more. Pricing for the certification program starts at $849 per year.

      A recent Marketing Sherpa study found that 53 percent of consumers worry about sharing personal information, and in a recent survey by TRUSTe, the company found that 56 percent of small business owners with Websites have no privacy policy and one-third “cut and paste” their privacy policy from another site. Company CEO Fran Maier said few entrepreneurs give enough attention to Website privacy and security, nor do they understand the associated risks.

      “As e-commerce sales rise and small businesses migrate to online models, TRUSTe is making affordable, easy-to-use privacy services accessible to companies of all size and type,” Maier said. “This inexpensive solution will help small businesses build their brand reputation in order to address the needs and concerns of online customers, leading to greater trust and increased sales conversion rates.”

      While the company claims half of the top 50 Websites are certified to TRUSTe’s practices, including enterprises such as Disney, eBay, Facebook, Intuit, Microsoft and Yahoo, the company has focused attention on the needs of smaller businesses. Wesley Cutlip, CEO of StoneRose Productions, said the retail industry has changed dramatically within the last 10 years, and credibility is paramount to compete.

      “Privacy services from TRUSTe are a perfect solution for us-for everyone starting out-because it’s easy to lose business when a Website does not look secure to a potential customer,” he said. “As an entrepreneur with a limited budget, improved standards in consultation dealing with any aspect of business is key in making my dollar work for me. TRUSTe’s SMB privacy services are simple to integrate because they’re so easy to understand, and using their services allows more time for me to concentrate on my customers.”

      Avatar
      Nathan Eddy
      A graduate of Northwestern University's Medill School of Journalism, Nathan was perviously the editor of gaming industry newsletter FierceGameBiz and has written for various consumer and tech publications including Popular Mechanics, Popular Science, CRN, and The Times of London. Currently based in Berlin, he released his first documentary film, The Absent Column, in 2013.

      MOST POPULAR ARTICLES

      Android

      Samsung Galaxy XCover Pro: Durability for Tough...

      Chris Preimesberger - December 5, 2020 0
      Have you ever dropped your phone, winced and felt the pain as it hit the sidewalk? Either the screen splintered like a windshield being...
      Read more
      Cloud

      Why Data Security Will Face Even Harsher...

      Chris Preimesberger - December 1, 2020 0
      Who would know more about details of the hacking process than an actual former career hacker? And who wants to understand all they can...
      Read more
      Cybersecurity

      How Veritas Is Shining a Light Into...

      eWEEK EDITORS - September 25, 2020 0
      Protecting data has always been one of the most important tasks in all of IT, yet as more companies become data companies at the...
      Read more
      Big Data and Analytics

      How NVIDIA A100 Station Brings Data Center...

      Zeus Kerravala - November 18, 2020 0
      There’s little debate that graphics processor unit manufacturer NVIDIA is the de facto standard when it comes to providing silicon to power machine learning...
      Read more
      Apple

      Why iPhone 12 Pro Makes Sense for...

      Wayne Rash - November 26, 2020 0
      If you’ve been watching the Apple commercials for the past three weeks, you already know what the company thinks will happen if you buy...
      Read more
      eWeek


      Contact Us | About | Sitemap

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Property of TechnologyAdvice.
      Terms of Service | Privacy Notice | Advertise | California - Do Not Sell My Information

      © 2021 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×