To a major book vendor, layout is more than words on a page. Its also the eloquence with which consumers are brought in and moved around and made to like it.
An experimental approach at Borders is to create the proverbial store-within-a-store. Offering coffee, DVDs and giftwrap is nothing new, but understanding the customer well enough to make the offerings seem integrated and natural is quite a different matter.
Read the entire DDI Magazine story here.
eWeek editors publish top thought leaders and leading experts in emerging technology across a wide variety of Enterprise B2B sectors. Our focus is providing actionable information for today’s technology decision makers.
eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site's focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.
TechnologyAdvice が所有・運営しています。 © 2026 TechnologyAdvice. 無断転載を禁じます
広告主に関する開示：このサイトに掲載されている製品の一部は、TechnologyAdvice が報酬を受け取っている企業のものです。この報酬は、製品がこのサイトのどこにどのように表示されるか（表示される順序など）に影響する場合があります。TechnologyAdvice は、市場で入手可能なすべての企業やすべての種類の製品を掲載しているわけではありません。
