Microsoft Bing Takes Center Stage at Web 2.0 with Twitter Integration

Microsoft Bing Takes Center Stage at Web 2.0 with Twitter Integration

Bings Weitz Introduces Himself

Stefan Weitz shows off his Bing T-shirt by way of introduction to the crowd.

How Search Is Ripe for Innovation

People are searching more and producing more sophisticated searches.

Search Challenges

Weitz explains that 25 percent of searchers have to hit the back button to find the right search result.

Bing Decision Engine Defined

What comprises Bing? These components.

What Bing Is Focusing on

Bing is looking to play well with Twitter, Facebook, video, PCs and mobile devices.

Quicker Access to Knowledge

Semantic search is part of the solution, presented in a sort of Rubik’s Cube.

Microsofts Qi Lu with Tim OReilly

Qi Lu talks about Bing and associated search issues, including real-time integration and privacy concerns associated with indexing tweets.

Yusuf Mehdi Unveils Bing Twitter

Lu invites Mehdi onstage to discuss Bing Twitter … the demo slides follow!

Original Bing-Twitter Indexing

This is what Twitter tweets looked like on Bing the last few months.

Here Is What Tweets Look Like Now

The search engine looks at the quality of the results and assigns a social relevance score based on the number of followers a Twitter user has. Bing may also assign greater importance to higher-quality tweets, or those that have links to news stories. Finally, tweets that have been retweeted multiple times will receive more weight.

Hot Topic Tweet Tag Cloud

Say that five times fast. The cloud groups hot Twitter topics.

Drilling Down into Tweets

Notice the links to Bit.ly, taking users to the original news source pages.

Yankee Group Tweets

Here’s a group of hot, popular tweets.

No Title