GoodData, riding a wave of interest in the potential of cloud-based big data analytics services, revealed Oct. 2 that it has taken a $25.7 million round of funding led by Intel Capital.
This is a Series E round for the San Francisco-based company, which has raised a total of $101.2 million. The talk about GoodData is that it may move into the stock market with an initial public offering sometime in 2016.
Participation in GoodData’s latest funding round came from existing investors Andreessen Horowitz, General Catalyst, Tenaya Capital, TOTVS, Next World Capital, Windcrest and Pharus Capital.
GoodData builds upon the Salesforce business model. Typically, line-of-business people, such as those in sales, subscribe to Salesforce services directly rather than through their IT department. Big data business intelligence (BI) solutions, on the other hand, are sold to IT departments and more than likely as an on-premises solution rather than through the cloud.
GoodData’s sales app allows sales teams to manage risk in the sales pipeline, analyze and share sales tactics that have been the most successful, and alert sales teams to potential problems that could jeopardize the quarter.
The GoodSubscription module is specifically designed to manage businesses that sell a service on a subscription basis, such as a gym membership, a cell phone service and the like. It can track average revenue per user and customer churn and identify up-sell opportunities.
GoodData competes against a group of other new-gen cloud-based analytics companies, such as IBM Watson, 1010Data, Kapow, Tableau, Business Objects, RJMetrics, Chartio and Domo.