Bing Hopes Enhanced Health Search Will Sicken Google
Bing Hopes Enhanced Health Search Will Sicken GoogleBy Nicholas Kolakowski
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Bing’s focus on expanding the different types of data present on a search results page extends to its health care coverage. Here’s what you get when typing in “hospital.”
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With Bing’s expanded health information, typing in the name of a specific medical center will not only deliver its official site, but also such data as reviews, nearby points of interest, and the like.
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Typing in a disease-related query such as “heart attack” will result in lists of related conditions, medications and medical centers that specialize in that disease.
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Hospital queries return patient ratings, taken from a Department of Health and Human Services database.
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Typing in the name of a drug pulls a variety of reference information and collects it on one page.
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Bing breaks down the traditional lists of hyperlinked search results into subcategories, as seen here.
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Medications display clickable details such as “What drug(s) may interact with it,” and “What side effects may I notice?”
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Bing also includes links to content partners.
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Bing uncovers key related topics by analyzing an index of medical sources and automatically extrapolating the data.
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Certain hospitals also post user reviews from sites such as Yelp.
