Google has apparently agreed to buy video game advertising firm Adscape for $23 million, Red Herring reports. News of the on again off again deal broke last month.
The Red Herring article notes industry speculation that Google won’t get much for its money except for a few patents.
In acquiring Adscape, Google will be entering a market expected to expand to $1 to $3 billion by 2010. (Perspective: the TV ad market is currently $60 billion.) Also in the market: Microsoft, which purchased in-game advertising firm Massive last year for an undisclosed amount.
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