Xerox announced a definitive agreement to acquire RSA Medical, which, once closed, would expand Xerox’s portfolio of health care service offerings to payers and life insurers using predictive analytics.
The analytics capabilities would be employed to enhance member outreach services aimed at improving overall population health.
RSA Medical is a provider of health assessment and risk management for members interacting with health and life insurance companies.
The company’s management team and its employees will remain with the company. Rocco Salviola, founder, president and CEO of RSA Medical will lead operations, reporting to Kelly Rakowski, senior vice president of health care payer services for Xerox.
“Xerox has been in the business of healthcare for more than 40 years. Today’s acquisition bolsters our payer offering,” Rakowski told eWEEK. “Our commitment to health IT spans many users, from patients and payers to providers, governments and employers. We make systems that make systems work better – in this case – helping health plans educate new enrollees about services available to them and provide payers with valuable insights into population health trends.”
The company will be integrated into Xerox’s Commercial Healthcare Services business to expand its ability to support health care payers throughout various stages of member engagement, including application and enrollment; operations and claims management; customer care, and population health management.
Powered by its proprietary MedGine platform and individualized patient-engagement capabilities, RSA Medical utilizes population-health focused data analytics that enable health plans to support early identification of medical conditions and other risk factors, increasing payers’ ability to assist their members in maintaining wellness and managing chronic medical conditions.
“The acquisition of RSA Medical expands Xerox’s ability to serve clients in the growing individual and consumer-driven health insurance market,” Rakowski explained. “Integrating RSA Medical into Xerox’s Commercial Healthcare Services business expands the company’s ability to support healthcare payers throughout all stages of member service, including application and enrollment, operations and claims management, customer care, and population health management.”
She noted that with RSA Medical’s deep expertise in member engagement, health plans not only improve care management effectiveness through earlier identification, but also create a positive experience for members so they are more informed about their benefits and access to services.
“Population health management is critical as the health care system shifts to a value-based model,” Rakowski said. “When risk factors within a population are understood, care can be tailored to meet the needs of that specific population.”
A Xerox release noted the transaction is subject to customary closing conditions and is expected to close in the third quarter of 2015–terms of the transaction were not disclosed.