5. The desirable white version
The white version of the iPhone 4 could be one of the main reasons why some folks want to get their hands on Apple's smartphone. But since the white version has been delayed, opting for the black model simply because a customer wants to get an iPhone 4 on launch day isn't doing them any favors. The white version of the iPhone 4 is uniquely designed and, to be quite honest, a handsome product. If it's style and flashiness that consumers covet, waiting for the white iPhone 4 is the best option.
6. The Verizon iPhone won't go away
Although some believed Steve Jobs would announce the Verizon iPhone during his keynote address at WWDC, he did no such thing. At that point, some wondered if talk of the Verizon iPhone would finally die down. It hasn't. In fact, the number of rumors have been increasing. Realizing that, iPhone customers might want to wait and see if Apple announces a Verizon iPhone in the coming weeks. There's certainly no guarantee that will happen, and waiting might not be an option to some. However, given how badly some folks want a Verizon iPhone, waiting a little while could be a good idea.
7. It's a protest
Apple and AT&T's handling of the iPhone 4 launch has been abysmal. When pre-orders were started up in mid-June, the AT&T system crashed, making it practically impossible for folks to place their orders. Since then, consumers are still wondering why their iPhones haven't shipped, when the white version of the device will be available, and much more. Perhaps waiting to buy an iPhone will be a show of protest over how poorly AT&T and Apple have handled the iPhone 4 launch. Granted, one person objecting to the snafu might not do much, but it shows that being treated that way by companies just isn't acceptable.
8. What other vendors will come along?
Motorola might have an iPhone 4 alternative ready to go, but there are other vendors that are cropping up in the Android market that could offer some riveting alternatives to Apple's smartphone. After all, Dell plans to break into the Android market in the coming months, and consumers are still anxiously awaiting devices from Garmin. Even HTC, arguably the most important Android vendor, should be delivering new devices in the coming months. If consumers buy an iPhone 4 now, all those devices won't matter much. But waiting will afford consumers the opportunity to make the most informed decision possible when they choose their next smartphone.
9. Consider the iPad
For many consumers, buying a single mobile Apple device is ideal. In those cases, customers will need to choose between the iPhone and the iPad. Admittedly, the iPhone is a more capable device, since it allows users to place calls. But the iPad can connect to AT&T's 3G network, offers a much larger screen, and is arguably the better entertainment device of the two products. There's something to be said for buying an iPad for Web-browsing and entertainment needs while on-the-go, and keeping a user's current phone for communication. It's at least something to consider for those that don't want both a new iPhone and an iPad.
10. Think twice about a two-year contract
When buying the iPhone 4, AT&T will require customers to sign a new two-year contract in order to take advantage of the iPhone's cheap pricing. To some, that might not matter, since they plan to stick with AT&T. But considering a Verizon iPhone could be coming out soon, and next year's iPhone might be even more capable, sticking with a current phone for a while could be a smart move. It gives consumers a breather to determine if the iPhone 4 is really what they want, plus it doesn't lock them into another two-year contract that could come back to haunt them next year. Two-year contracts are meant to keep customers captive. And they should only be entered into when the consumer is willing to take on that burden. They must remember that.