Adobe Advances Flash Platform at Mobile World Congress - Page 3

In another move, Adobe announced the availability of its new Adobe Reader Mobile SDK, a software development kit designed to enable companies to deliver mobile phones and handheld devices that can easily download, manage and display PDF content and e-books. The new software engine delivers support for reflowable PDF technology, Adobe's content protection technology, as well as the EPUB file format, an X M L-based e-book standard with broad support from the publishing industry.

A number of companies announced plans to ship devices or applications in 2009 that integrate the new Adobe Reader Mobile SDK, including Bookeen, iRex Technologies, Lexcycle, Plastic Logic, Polymer Vision and Spring Design. The Adobe Reader Mobile engine is already integrated into the Reader Digital Book by Sony.

The Adobe Reader Mobile SDK delivers new support for reflowable PDF technology, where text is able to adapt automatically to the screen size, enabling readers to consume digital content on a variety of devices while preserving layout integrity and enhancing the reading experience, Murarka said.

Moreover, the support for the new EPUB file format is expected to accelerate the availability of e-book content on mobile devices worldwide, Murarka said. Consumers can acquire content with Adobe Reader Mobile-enabled devices over the air (OTA) and via PCs and Macintosh systems through the latest version of Adobe Digital Editions, Adobe's popular desktop application for reading and managing digital publications.

"With Adobe Reader Mobile SDK, Adobe is expanding the reach of PDF content, making it easier for mobile users to engage with rich digital publications on the go," said Kevin Lynch, vice president and general manager of the Acrobat family of products at Adobe. "Consumers are demanding content that looks great on a small screen, and publishers want to ensure a viewing experience that enhances their brand and, where appropriate, protects their content. This new software engine delivers on both expectations."

"With support for reflowable PDF and the new EPUB format, we are able to deliver richer reading experiences to digital book lovers," said Steve Haber, president of the Digital Reading Business Division at Sony Electronics, in a statement. "The Reader ships with support for Adobe Reader Mobile SDK today and allows consumers to acquire e-books from a variety of sources, including public libraries. Our goal is to foster an open content environment that enables our customers to maximize the use and enjoyment of their Readers."