Google Analytics is a tool that businesses of all sizes can use to analyze their online audiences so they can serve their needs, offer the right products and services, and make the all-important sale. With that in mind, Google Analytics experts will be taking their knowledge on the road to a wide variety of digital analytics conferences through the end of this year where businesspeople can gain new insights, ideas and help in better using Google Analytics in their operations.
The conference appearances were announced in a Sept. 19 post by the Google Analytics team on the Google Analytics Blog.
"Fall is a busy time for the Google Analytics team. Conference season is in full swing, the Google Analytics summit is fast approaching and our product team is heads-down, focused on iterating and improving the product to create the future of Analytics, the post states. "Things are likely moving fast for you as well, so we wanted to make sure you were updated on some of the key industry events our team members would be participating in this fall."
This week, ACCELERATE Conference is being held Sept. 24 to 26 in Columbus, Ohio, where Google's Krista Seiden will speak Sept. 26 about "Ten Tips for Getting the Most Out of Google's Analytics Platforms." Seiden will talk about her practitioner viewpoint on best uses of Google Analytics dashboards, advanced segments, Content Experiments and Google Tag Manager, according to the post.
From Sept. 30 through Oct. 3, the eMetrics Summit, a digital analytics forum sharing best practices, tools and techniques, will also feature Seiden, who will talk about "the art of being a digital analyst and the road to management."
On Oct. 16, the Data Summit in New York City will feature Google Analytics evangelist Justin Cutroni, who will participate on a mobile panel discussing how mobile data is changing the ad target landscape as well as customizing mobile experiences for users, according to the post.
Another eMetrics Summit, this time in London on Oct. 24, will feature Google representative Daniel Waisberg who will answer questions from summit attendees during a Google Analytics Q&A.
Also on Oct. 24, Google's Cutroni will attend the Restaurant Innovation Summit in New York City, where he will talk about Universal Analytics and how it can be an entry into the world of big data, according to the post. "Rapid change in how consumers want to pay for products and services is significantly affecting the restaurant industry. Restaurants of every size and in every segment plan to invest more in customer-facing and point-of-sale technology to enhance the customer experience."
On Oct. 25, Google's Adam Singer will attend the Hawaii Social Media Summit where he will talk about social media measurement best practices and how companies can better value the entire customer journey across social media and other digital channels.
Also on Oct. 25, Google's Daniel Waisberg will attend the Online Marketing, Mobile and Social Media in Travel Europe 2013 conference in Amsterdam, where he will speak about how companies can place analytics at the heart of their marketing strategies.
On Oct. 27, Singer will be in Philadelphia for the Public Relations Society of America's PRSA National Conference, where he will talk about how companies can use data for real-time, smart and actionable insights to improve PR programs.
On Nov. 7 to 8, Milan, Italy, will host its first-ever SMX Milan (Search and Social Media Marketing Expo), and Google's Cutroni will be there Nov. 8 to talk about Universal Analytics and how this will change the future of measurement.
On Nov. 12, the Digital Analytics Association (DAA) Symposium will be held in San Francisco, where Cutroni will share training and best practices for thinking holistically about your digital analytics across channels and platforms, with a focus on mobile, according to Google.
From Nov. 13 to 14, the Smarter Travel Analytics Europe conference will be held in Berlin, where Google's Waisberg will be delivering a Google Analytics Travel Master Class on Nov. 14.
Also on Nov. 14, the Best Practices for Google Analytics conference in Seattle will feature Google's Cutroni, who will talk about the present state of Google Analytics.
From Dec. 3 to 4, the REMIX Summit in London will feature a culture, technology and entrepreneurship conference where Google's Waisberg will present a workshop on the basics of measurement and optimization using Google Analytics.