America West Base Case
Headquarters: 111 W. Rio Salado Parkway, Tempe, AZ 85281
Phone Number: (480) 693-0800
Business: Discount airline with hubs in Phoenix and Las Vegas.
Chief Information Officer: Joe Beery
Financials in 2002: $2 billion, with a net loss of $387.9 million.
Challenge: Improve reliability and cut information-systems costs, as part of an effort to improve the airlines on-time performance.
- Reduce, and eventually eliminate, flight delays attributed to technology, which averaged about 100 per month three years ago.
- Drive down cost per available seat mile (CASM). It went from 8.20 cents at the end of 2002 to 7.57 cents as of September 2003.
- Match Southwest Airlines third-quarter CASM of 7.51 cents.
- Return to profitability, following 10 consecutive quarters of losses since the end of 2000. America West earned $2.02 per share in the second quarter of 2003.