The company also is unveiling advanced Bluetooth Low Energy (BLE) analytics into its Meridian Mobile App Platform. A new tool, Meridian Goals, uses data collected through BLE to give marketing and business development users more concrete information about how well their engagement campaigns are doing beyond just how long a customer spends at a particular location. In addition, through the latest Meridian release, businesses can enable customers and employees to share locations to improve the user experience.
Aruba also is improving Aruba Central, a subscription-based, cloud hosted network services offering that now offers not only a multi-tenant architecture but also a managed service portal for greater visibility into the network and easier management. It includes such capabilities as Aruba Clarity for predictive visibility into the health of the WiFi network and analytics to give users better insights into the presence of mobile users across different paces. A new Aruba Central mobile apps enables IT departments to easily deploy WiFi, wired and WAN routing infrastructure components.
Aruba also is offering a range of new ways to acquire and deploy the company's new software-based technologies, including network-as-a-service (NaaS), managed service and cloud-based options that are more flexible and affordable. IDC analysts are predicting the NaaS market—which includes software-defined networking (SDN) and cloud-managed WLAN—to grow to more than $11 billion by 2018.
The Mobile First Platform and enhancements to ArubaOS, ClearPass, Meridian and Aruba Central are scheduled for availability in the fourth quarter.
Hewlett-Packard bought Aruba last year for $3 billion to add wireless networking capabilities to its larger networking ambitions. As she was explaining her decision to shed some businesses and narrow the focus of HPE on its core businesses, CEO Meg Whitman last week pointed to Aruba and its edge and branch office networking capabilities as key parts of HPE's efforts moving forward.