Sony Puts $500 of Muscle Behind Its Dell Trade-In Program

Sony is offering $500 for Dell-to-Sony trade-ins made through resellers to boost channel presence on the back of Dell's own market share.

Sony Corp. aims to take a chunk out of Dell Inc.s market share and boost channel presence by offering customers $500 trade-ins rebates on Dell notebooks and additional funds for resellers.

The San Jose, Calif.-based vendor is offering Go Pro 2, a $500 rebate on its VAIO Professional BX line of notebooks for Dell notebook trade-ins through March 31. The rebate is beyond Sonys standard $300 trade-in on notebooks from all other manufacturers.

The rebate is only for sales made through Sony VARs.

Resellers will also receive $40 Sales Performance Incentive Funds (SPIFS) on each unit sold, Sony said.

PointerClick here to read about Dells sales slump in 2005.

The incentive would be a boost for VARs struggling against the low prices and direct sales strategy that make Dell the channels biggest competitor, said Dale Furnish, president of Dale Furnish & Assocs., of Spokane Valley, Wash., a Sony reseller and government-education VAR.

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