Tablets, Smartphones Fuel 10 Technology Trends for 2011: Deloitte

1 of 11

Tablets, Smartphones Fuel 10 Technology Trends for 2011: Deloitte

Tablets, Smartphones Fuel 10 Technology Trends for 2011: Deloitteby Clint Boulton

2 of 11

Non-PC Devices

Deloitte's estimate for combined sales of smartphones, tablets and non-PC netbooks is well over 400 million units, or more than half of all the computing devices sold. Traditional PCs will still top 400 million unit shipments. By the end of the year, non-PC computers will still only represent about 25 percent of all computing devices.

3 of 11

Tablets in the Workplace

To put a finer point on the non-PC devices in the workplace, Deloitte believes enterprises will buy more than 10 million tablet computers in 2011, accounting for more than 25 percent of all tablet computers purchased. Businesses certainly won't lack for choices, with Apple's iPad and the forthcoming iPad 2, RIM's PlayBook, HP's WebOS machines, Microsoft Windows 7 tablets and, of course, machines such as this Motorola Xoom.

4 of 11

No Standard for Smartphones, Tablets

Deloitte claims that by the end of 2011 no operating system on smartphones or tablets will have a dominant market share. No single player will have yet become the de facto standard, as has been seen in other computing ecosystems in the past. "No company has ever become the standard OS after it was clear that the value of the technology involved was likely to be tens of billions (of dollars) or more. The smartphone and tablet markets are already generating hundreds of billions in revenues, and are expected to keep growing rapidly."

5 of 11

Online Privacy

Shifting to the Web and its associated browsers and cookies, the researcher said online privacy will continue to be a hot-button issue, as Google, Microsoft, Facebook and others continue to stretch the boundaries of information-sharing among their users with social software. Even so, Deloitte says cookies and IP addresses to gather data and target ads will continue to be used, with only minor legislative and regulatory changes to the way Websites gather and share user info.

6 of 11

No Title

Social Network AdsDeloitte goes out on a not-so-thin limb saying social networks should surpass 1 billion unique members in 2011. This will be led by Facebook's 600 million-plus network. More importantly for these networks, they may deliver over 2 trillion display and targeted ads. Modeling a per-member annual ad revenue of $4, Deloitte expects total 2011 advertising revenues of about $5 billion for the short term.

7 of 11

What Google TV?

Here's an interesting one. Despite Google and its rivals' assurance that Web TV is the wave of the future, and despite the sale of tens of millions of TV sets that offer built-in search for programming, the vast majority of viewing will be continue to be via traditional "pushed programming," with schedules determined by channel planners. However the "pulling" of television content-also known as on-demand-by viewers beyond the selection of a television channel is "likely to remain an exceptional behavior."

8 of 11


After tablets, arguably the biggest buzzword at the 2011 Consumer Electronics Show centered around 4G LTE (Long-Term Evolution). Motorola, Samsung, Verizon Wireless and AT&T preannounced multiple 4G phones coming in 2011. However, Deloitte said the deployment of wireless networks would fall short of expectations because the current 3G wireless technologies, such as HSPA+ (Evolved High Speed Packet Access) and the handsets that work with them, are good enough. Verizon and AT&T, whose 4G plans are due to be revealed later this year, and Sprint and T-Mobile would argue with that.

9 of 11


You can forget 3G or even 4G since WiFi is rising high in 2011. This year, the volume of data uploaded or downloaded from portable devices via public WiFi networks will grow 25 percent to 50 percent, or much more than the volume carried over cellular broadband networks. Moreover, Deloitte says WiFi will become the default network for video applications.

10 of 11

WiFi in Your Mall

Where will the big bump in WiFi adoption come from? The answer is your local retail stores. Deloitte believes that 25 percent of North American "big box and anchor tenant retailers" will begin offering free WiFi access to shoppers. "Although WiFi has become pervasive in cafes and in the common areas of malls, individual retailers feared that consumers would use their smartphones or tablets and the Internet to comparison shop." That fear is easing, as retailers learned that the likelihood of an in-store purchase goes up when comparison shopping is conducted via WiFi.

11 of 11

Video-Calling Niche

From the amount of people we empirically know to be using Apple's FaceTime via Apple iPhone or Google Talk via Android handsets, we were surprised by Deloitte's assertion that voice-based calling for business and consumer uses-and on fixed and mobile networks-will remain purely voice-based. "Most people who really need to see each other will continue to opt for face-to-face meetings rather than video conferences."

Top White Papers and Webcasts