Compellent Serves Up ‘Fluid Data’ Deal with Heineken

Published: Sep 1, 2010
Updated: Feb 2, 2021
1 minute read
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We couldn’t resist this. Compellent, the Minnesota-based storage maker that has made its reputation by providing good, solid, fast storage area network systems for U.S. midrange and small business systems, is branching out internationally.

At VMworld on Sept. 1, CEO Phil Soran announced that his company has landed a major European customer, Heineken Netherlands, which is in the process of creating a new private cloud environment using Compellent storage and VMware’s virtualization layer.

Compellent calls its topline storage product Compellent Fluid Data. It’s not difficult to connect that term with the product Heineken makes, and it makes a lot — about 200 million liters per year. Thus, the partnership obviously is a natural.

During the press conference, Heineken Netherlands IT Supply Manager Onno Donkervoort said, “Fluid Data storage and server architecture has increased performance for IT applications that support production and reduced disk requirements by nearly 60 percent for better storage efficiency.”

Donkervoort added that his IT team was able to consolidate 12 server rooms down to one larger data center, using HP blade servers, Compellent storage and VMware middleware.

Soran told The Station in a separate discussion that Compellent is now up to 2,100 customers — 16 to 18 percent of those being international — so the word about the company’s scale-out, automated-tiering systems obviously has crossed the borders of the United States.

(Note to Dell: If that 3PAR deal falls through … )

Chris Preimesberger

Chris J. Preimesberger is Editor Emeritus of eWEEK. In his 16 years and more than 5,000 articles at eWEEK, he distinguished himself in reporting and analysis of the business use of new-gen IT in a variety of sectors, including cloud computing, data center systems, storage, edge systems, security and others. In February 2017 and September 2018, Chris was named among the 250 most influential business journalists in the world (https://richtopia.com/inspirational-people/top-250-business-journalists/) by Richtopia, a UK research firm that used analytics to compile the ranking. He has won several national and regional awards for his work, including a 2011 Folio Award for a profile (https://www.eweek.com/cloud/marc-benioff-trend-seer-and-business-socialist/) of Salesforce founder/CEO Marc Benioff--the only time he has entered the competition. Previously, Chris was a founding editor of both IT Manager's Journal and DevX.com and was managing editor of Software Development magazine. He has been a stringer for the Associated Press since 1983 and resides in Silicon Valley.

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