Ten Tips to Launching an MSP Practice

Ten Tips to Launching an MSP Practice

Written by John Hazard; Illustrated by Brian Moore

Ten Tips to Launching an MSP Practice – 1. Start small and build

Pick a single service and a subset of loyal customers or potential new accounts.

Ten Tips to Launching an MSP Practice – 2. Get help

Look to customers to help identify potential new service offerings.

Ten Tips to Launching an MSP Practice – 3. Tap vendors

Look for a vendor to supply software, services and experience in launching a managed service.

Ten Tips to Launching an MSP Practice – 4. Set expectations

Create a clear and succinct value proposition to help customers understand what you are offering.

Ten Tips to Launching an MSP Practice – 5. Assess the market

Consider whether regional or vertical market offerings make sense for your circumstances.

Ten Tips to Launching an MSP Practice – 6. Make them an offer

Provide potential customers with educational opportunities, audits and free trial offers.

Ten Tips to Launching an MSP Practice – 7. Staff accordingly

Hire sales and support people who can be proactive rather than reactive.

Ten Tips to Launching an MSP Practice – 8. Price it right

Consider pricing carefully and readjust as needed.

Ten Tips to Launching an MSP Practice – 9. Dot the ‘is’

Create contracts carefully so that everyone understands the deal.

Ten Tips to Launching an MSP Practice – 10. Think ahead

Ask for longer contract periods once the customer/service provider relationship is solidified.