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Dell’s PC Pricing Conundrum

Escrito por

Published: Apr 2, 2009

Updated: Feb 2, 2021

1 minute read

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Has Dell learned its lesson about pricing products for the channel?

Since the computer manufacturer re-entered the channel nearly 18 months ago, it’s dodged issues of conflict for what it offers registered partners for prices on products and what customers can find by shopping direct on Dell’s Web site.

Now Dell is engaging the channel through distribution. In a deal signed two weeks ago with Ingram Micro and Tech Data, Dell is offering 14 desktop and notebook units from its business-class Vostro line through distribution giants Ingram Micro and Tech Data. Dell says solution providers can buy direct from Dell or through distribution. Is the pricing any better?

Click here to read the full story

Frank J. Ohlhorst

Frank Ohlhorst is an award-winning technology journalist and IT industry analyst, with extensive experience as a business consultant, editor, author, and blogger. Frank works with both technology startups and established technology ventures, helping them to build channel programs, launch products, validate product quality, create marketing materials, author case studies, eBooks and white papers.

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