On the heels of preliminary fourth quarter results from last year that have SAP sailing into this year on increased software revenues, the company has merged its North American and Latin American business units to increase sales and market share.
SAP recently announced that it had combined the two businesses to create one new unit, SAP Americas.
Bill McDermott, CEO of SAP America, will lead the new group. SAP Americas will include the United States, Canada, Central and South America, and the Caribbean. SAP has more than 5,000 customers in the Americas, according to company officials.
In addition to focusing more on geographic regions, SAP is increasing its presence in the midmarket with a boatload of new partner offerings.
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