Hewlett-Packard Co. last week unveiled laser and ink-jet printers aimed at small and midsize businesses, as part of its push to get SMBs to move their printing jobs in-house.
HP added to the lower end of its color laser printer lineup with the $399 HP Color LaserJet 2600n, which prints 8 ppm (pages per minute) in color and in monochrome. Also among the new printers was HPs first color laser all-in-one printer, the Color LaserJet 2800, priced at $799. It prints 20 ppm in monochrome and 4 ppm in color, and it scans and copies.
HP is continuing to cut printer prices, responding to competition from such rivals as Dell and Lexmark International.
Last weeks launch comes as HP is realigning its printing and imaging business. As part of that move, more than 1,900 printing and imaging employees took voluntary severance packages last month. HP officials did not rule out further staffing reductions.
“But if there are, they would be small,” said Kriss Kirchhoff, vice president in HPs business imaging and printing group.
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