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Tools Dissect Web Marketing Efforts

Escrito por

Published: Apr 28, 2003

Updated: Feb 2, 2021

1 minute read

eWeek mantém conteúdo e recomendações de produtos editorialmente independentes. Podemos ganhar dinheiro quando você clica em links de nossos parceiros. Saiba mais

SPSS and WebSideStory have each rolled out products designed to help businesses make better use of their Web channels and integrate them with other marketing channels.

SPSS earlier this month began shipping Version 6.0 of its NetGenesis Web analytics application, featuring better use of underlying hardware, decreased processing time for data and better handling of multiple small imports, officials said.

At the same time, WebSideStory announced HitBox Business Integration services, which allow clients to transfer Web analytics data to the HitBox hosted data warehouse.

Dennis Callaghan

Content Writer

Dennis Callaghan is a writer for Channel Insider, focusing on developments in enterprise software and collaboration platforms. He has reported on significant industry updates, including Microsoft's CRM advancements and IBM's strategies to enhance workplace solutions for SMBs.

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Armazenamento

SPSS, WebSideStory Advance Multichannel Analysis

SPSS Inc. and WebSideStory Inc. are both announcing new products designed to help customers make better use of their Web channels and integrate them with other marketing channels. SPSS will announce Wednesday the general availability of the latest version of its Web analytics application, Net Genesis 6, while WebSideStory announced Tuesday a new integration offering […]

Dennis Callaghan

Apr 15, 2003

Gestão de TI

WebSideStory, Coremetrics Raise Web Analysis Stakes

Longtime rivals WebSideStory Inc. and Coremetrics Inc. announced new Web site analysis services Monday, promising enterprises more granular, detailed analysis of their online business operations. WebSideStory renamed its flagship HitBox Web analysis service HBX, merging the former HitBox Enterprise and HitBox Commerce services into one, while releasing the 10th version of the service, designed to […]

Dennis Callaghan

Feb 23, 2004

Gestão de TI

Web Site Checkup

Remember when Web analytics went out of style? “Clickstream” was the term of the day, and analysts expounded on the coming time when simple Web site analysis would be replaced by massive systems that would combine business intelligence and personalization to integrate all a companys data, be it brick-and- mortar or online. That was at […]

Jim Rapoza

Aug 26, 2002

Gestão de TI

HBX On-Demand Web Analytics

WebSideStory is among the pioneers of service-based Web analytics, providing one of the first embedded code-based services in its popular HitBox service. However, the product has been falling behind some competitors in richness of features, so, with its May release, WebSideStory went beyond a simple update: The company has launched a completely rebranded product, HBX […]

Jim Rapoza

Jun 7, 2004

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