Cloud ERP Provider Kenandy Expands Service Offerings

Company reveals that it has launched a key new function, Kenandy Trade Promotion Management, that has real-time ledgers, among other features.

For those of you who might have thought enterprise resource planning apps are old and creaky and not keeping up with the times, you're in for a lesson.

Kenandy, Salesforce's first cloud ERP application, announced Oct. 13 at the DreamForce 2014 conference that it has joined the Salesforce Analytics Cloud ecosystem, called Wave, to offer insights into channel sales, supply chain operations and financial metrics.

Go here for more details about the Salesforce Analytics Cloud, announced Oct. 13.

Kenandy was the only ERP provider among several other prominent companies that announced their own integrations.

For starters, Dell Boomi integration platform as a service (iPaaS), AtomSphere, and Dell Boomi MDM are now hooked up with the Salesforce Analytics Cloud. Mindtouch, Apttus,, Lumesse, ServiceMax, Adaptive Insights, and several others also announced their integrations with Wave.

Kenandy on Oct. 13 also revealed that it has launched a key new function, Kenandy Trade Promotion Management.

Trade promotion management is the process of planning, budgeting and executing incentive programs that occur between the manufacturer and retailer to enhance the sales of specific products. The process is typically used by companies that produce consumer goods, medical devices, technology, and other products that are sold through marketing and discount programs.

Key new features in the app include:
--real-time general ledger, including multi-ledger and accounting rules for complete automation;
--one system for managing all deductions and claims;
--credit management that can be checked from each step of the order process;
--real-time traceability, which includes complete details on product history, including components and ingredients; and
--advanced consigned inventory management.

The new application represents a big opportunity for Kenandy, CEO and founder Sandy Kurtzig told eWEEK, since consumer goods companies alone spend 20 percent to 30 percent of their revenue on trade promotions. Forty percent of companies still use spreadsheets to manage them, she said.
Redwood City, Calif.-based Kenandy, is named after Kurtzig's sons Ken and Andy. Kurtzig, one of Silicon Valley's first female entrepreneurs, was founder of ASK Computer Systems Inc. in 1974.

Chris Preimesberger

Chris J. Preimesberger

Chris J. Preimesberger is Editor-in-Chief of eWEEK and responsible for all the publication's coverage. In his 15 years and more than 4,000 articles at eWEEK, he has distinguished himself in reporting...